Market analysis and assessment can help businesses identify opportunities and risks associated with the market prior to building or expanding their offerings. At Srihith Marketing, we provide both quantitative as well as qualitative assessments of different markets so that you have all the information you need to facilitate decision making and create accurate market strategies as well as business plans.
- What are your ideal customers’ preferences?
- What are your competitors’ offerings
- What is the market size and future potential?
- What are the market dynamics?
- What should be your business’s market positioning?
- What is the ideal price?
- What are the key drivers for success?
- What are the current business challenges or threats that might disrupt your business?
- What is the regulatory scenario?
- Irrespective of the size of businesses, planning for the future is one of the key factors for organizational management and success. Through Srihith Marketing services, we help your business identify future trends, numbers, and characteristics in your target market.
- For a successful business, it’s crucial to analyse the exact market growth potential (overall, segment level, product level, geography level), drivers of the potentials, possible scenarios which can impact the business.
- At Srihith Marketing, we are well experienced in building dynamic business forecast models, which will help your organisation identify growth opportunities and prioritise investments that enable you to make more informed business decisions.
- Market Potential/ Demand (penetration, usage levels, usage frequency, substitution potential)
- General category understanding (who uses the products, where, when, and how)
- Better understanding brands (brand penetration, brand perceptions, purchase drivers)
- Information for defining target segments, geography (attitudinal or behavioural segmentations)
- Direction: By defining a positioning, you can give your brand a particular direction to grow
- Borderless market: You can recognise more opportunities to expand in the existing market
- Target audience: With a strong brand positioning, you can identify the unique selling point for your target audience, their needs, expectations, and buying patterns